At this year’s summit, you’ll hear from speakers in all areas of healthcare on opportunities for innovation and collaboration at different points throughout the patient journey.

October 17

  • 1:30 PM

    Registration Check-in Opens

  • 2:15 PM

    Welcome Message

  • 2:30 PM

    Presentation: The Patient Journey and the Importance of Human-Centered and Purpose-Driven Design

    Melinda Karp — Blue Cross Blue Shield of Massachusetts

  • 3:00 PM

    Gamification Exercise

  • 3:15 PM

    Workshop: Journey Mapping

    Adam Connor — Mad*Pow
    Before you can build any new service, you must clearly envision the user experience and be able to translate the meaning and intent behind every interaction. Designed experiences will always fall short if you don’t have a clear understanding of your system capabilities and infrastructure limitations. In this workshop, you’ll learn how journey maps can help us collaborate to define a vision, diagram the story of the solution and evaluate the impact of change.

  • 5:00 PM

    ‘Take the Edge Off’ Networking & Cocktails

October 18

  • 8:00 AM

    Late Check-in and Industry Overview

  • 8:20 AM

    Day One Recap

  • 8:30 AM

    Transforming the Patient Journey: Challenges and Solutions

    Kevin Dolgin — Observia
    Each patient represents a universe of experience and no two patients are alike. The healthcare system tends to treat patients according to their pathologies, but patient behavior is not a function of pathology, it is a function of personality. Insightful individuals can implicitly provide personalized support to patients, but virtual contacts require modeling human behavior. We will be discussing how modern behavioral theory can be used to create models that can be used to personalize automated support programs.

  • 9:00 AM

    Panel Discussion: Is Cognitive Technology Approaching an Inflection Point from a Patient Engagement Perspective?

    In this session we will hear experts from across the healthcare spectrum discuss and debate the potential transformation cognitive technology solutions will bring to the patient journey.

    • Usability, accessibility and scalability are key
    • The impact on a provider’s ability to improve outcomes
    • Vast amounts of untapped data and how to make it meaningful and actionable


    Venkat Rajan — Frost & Sullivan


    Amnon Gavish — American Well
    Martin Hogan — Observia
    Megan Brown — Next IT Healthcare

  • 9:45 AM

    Morning Break

  • 10:05 AM

    A Deep Dive into the Patient Journey from Multiple Verticals

    Individually, healthcare organizations strive to enable and empower patients to achieve the best possible outcome, but what do these individual efforts look like from the perspective of a patient as they struggle to effectively engage with the plan, the provider, the pharmaceutical company, the hub, the pharmacy? Hear executives from each of these vantage points discuss their unique perspectives and then jointly discuss the game-changing opportunity for healthcare to use technology to synchronize their efforts throughout the patient journey.


    Ron Lanton III — True North Political Solutions, LLC


    A hospital perspective, Chris Lynch — MedTronic
    A payer perspective, Sukanya Soderland — Oliver Wyman
    A pharma perspective, Noel Toonder — Intarcia
    A HUB perspective, Loreen Brown — Lash Group

  • 11:30 AM

    Panel Discussion: The Digital Disruption—Transforming Specialty Pharmacy

    This session will focus on how cognitive technology and other solutions will transform specialty pharmacy’s ability to engage patients, change behaviors, gather real-time data and deliver better outcomes.

    Transformative benefits:

    • An enhanced “high-touch” model supported by significant automation and patients ability to self-serve
    • Reductions in variable labor costs related to patient engagement
    • Increased adherence to the most optimal therapies
    • Real-time behavioral monitoring and insights, plus real-time coaching and interventions
    • Conversational user interface (CUI) brings together a holistic and comprehensive mobile health ecosystem


    Victor Morrison — Next IT Healthcare


    Burt Zweigenhaft — National Association Specialty Pharmacy
    DeWayne Manning — BioInsight Consulting
    Karen Ferguson — Discus Analytics

  • 12:10 PM


  • 1:10 PM

    Designing for the Emotion of Healthcare

    Human emotions are incredibly complex and interactions regarding our health are weighted heavily with emotion. When designing the patient journey and experience, taking emotions into account should be a key component in the process. Hear about the application of techniques like ethnography, user testing, personas and co-collaboration that allow the designs to cater to the emotional experience of the patient. At its core, design is about understanding people. We’ll share specific case study examples and learnings from several healthcare clients on what happens when designers incorporate psychology, biology and customer insight to take a truly human-centered approach.


    Riley Conrath — EffectiveUI
    Shane McAllister — EffectiveUI

  • 1:45 PM

    Panel Discussion: Behavior Change Isn’t Everything, It’s the ONLY Thing

    • Long-term behavior change strategies and theories
    • The use of gamification
    • Leveraging cognitive technology to facilitate and scale personalized real-time behavior change


    Noel Khirsukhani — HealthGrid


    Amy Bucher — Mad*Pow
    Philip Graves — Shift Consultancy
    Thomas Morrow, MD — Next IT Healthcare

  • 2:25 PM

    2016 Next Edge Innovation Award Announcement

    Finalists: Cigna, Discus Analytics, Walgreens

  • 2:40 PM

    Closing Message